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Keep taking the tablets
A guest editorial for the SimpleTalk newsletter. So why would Red Gate build an Ipad Game? Is it just because tablet devices are exciting and cool? Ok, maybe a little. Mostly, it was seeing that the...
View ArticleTron: Legacy, 3D goggles, and embedded UA
The 3D edition of Tron: Legacy opens with embedded user assistance. The film starts with an iconic white-on-black command-prompt message exhorting viewers to keep their 3D glasses on throughout. I...
View ArticleThe spork/platypus average: shameless self promotion
This is the video of presentation I gave at UA Europe and TCUK this year. The actual sub-title was “Content strategy at Red Gate Software”, but this heading feels more honest. For anybody who missed...
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Don’t feed the ducks: can we harness the power of nonsense?
A fair bit has been written about novelty error messages, particularly web 404 pages. Opinion seems broadly split about whether they’re charming or unprofessional, but lots of them are pretty...
View ArticleMust-see sessions at TCUK11
Technical Communication UK is probably the best professional conference I’ve been to. Last year, I spoke there on content strategy, and this year I’ll be co-hosting a workshop on embedded user...
View ArticleContent auditing – let’s fix it
Recently, I got an email about content inventories. This is not habitually a joyous occasion. Anybody who’s had to compile one – and that’s anybody who’s serious about the web – will attest that it’s a...
View ArticlePandas: below "C-level", and drowning
Last week, at the Technical Communication UK conference, I did a little lightning talk. It wasn’t very nice. This is perhaps unsurprising, given that the session was billed as “rants” – an opportunity...
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Who writes the words? A rant with graphs.
If you read my rant, you’ll know that I’m getting a bit of a bee in my bonnet about user interface text. But rather than just yelling about the way the world should be (short version: no UI text would...
View ArticleAnother Marketing Conference, part one – the best morning sessions.
Yesterday I went to Another Marketing Conference. I honestly can’t tell if the title is just tipping over into smug, but in the balance of things that doesn’t matter, because it was a good conference....
View ArticleAnother Marketing Conference, part two – the afternoon
In my previous post, I’ve covered the morning sessions at AMC2012. Here’s the rest of the write-up. I’ve skipped Charles Nixon’s session which was a blend of funky futurism and professional development...
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